There is a definite inner conflict that happens when you invest your hard earned income in a venture with no guaranteed return. On the one hand you (and by you I really mean me) have the promise, excitement and potential of a new venture, on the other hand you might loose it all.
Luckily for me, this is challenge money, not mine at all. So it happened that Tanya and I decided to invest in an online venture. You will have to wait a little while to find out exactly what this business is all about, I will tell you that it is in the health industry...
So there I was standing in a bank queue with a tin full of cash in my hands, ready to pay for our domain registration and web hosting, and I realized why a lot of people get stuck in their own particular rut. Fear is a nasty character, some how it convinces you that you do not want to do what ever is causing you to be afraid. More often than not, the reason you give yourself has nothing to do with fear, and so you sabotage yourself. I'm afraid to invest in our new business. Afraid that it might fail, losing out capital. Afraid that I will embarrass myself while trying to build the business. Afraid for a million other irrelevant reasons. Then I look into myself and take the plunge anyway. Immediately I feel some of the apprehension turn into excitement. We have calculated the risk, weighed our options, the business has potential and makes sense. The decision to jump makes all the difference.
I heard that Donald Trump asks himself what the worst case scenario is, if he can live with that, he goes for it. I came to understand something of that mindset. Face the reality, acknowledge the fear for what it is, make your decision, and jump.
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