Do Anything

This was probably the first and most important lesson I have learned to date.

When you start out with that first 50c piece in your hand, you quickly realize that this is not going to be a comfortable process. You will most probably look a little silly in the process of trying to double your money.

A little bit of magic happens when you reach the point where you are willing to do anything to make that first sale. This is where most people loose the battle, most of us have this pre-programmed set of things we are willing to do to earn money, and everything else is either below us, or does not even enter our minds as a possibility. I'm coming to believe that this is one of the major distinctions between the people that really reach the next level, and the rest.

Another interesting thing I have noticed in my own experience is the fact that I quickly reach a point where I'm not that willing to do anything anymore. Tanya and I are doing well with the fudge business, and we are still in a position where we make a significant amount of money from our fudge sales (relative to our total capital). Already I'm looking for reasons to call it quits and move on to the next thing, any next thing. The lesson I am learning is two fold. Firstly stay with an idea or opportunity while it is effective, just like you need to break through the pain barrier when you start out, you need to persevere. The second part of the lesson is that you should always be on the lookout for new ideas, new opportunities, and only move on once you have something to move on to.

I believe that you need to grow and evolve to reach the next level, but I have also found that you cannot move to the next level before you have sufficiently grown into your current level.